Walmart launches store
NEW YORK (AP) — Walmart said Tuesday it is launching its biggest store-label food brand in 20 years in terms of its breadth of items, as it seeks to appeal to younger customers who are not brand loyal and want chef-inspired foods that are more affordably priced.
The brand, called Bettergoods, is just hitting Walmart stores and online. By this fall, there will be 300 products, spanning frozen, dairy, snacks, beverages, pasta, soups, coffee, chocolate among others, the retailer said. The prices range from under $2 to under $15, with most products available for under $5.
The launch from the country’s largest retailer comes as inflation has driven shoppers to seek less-expensive alternatives, lifting the popularity of private-label brands. Private brands in food and beverage accounted for nearly 26% of the overall market share in the number of units in that category sold last year, up from 24.7% during the previous year, according to market research firm Circana. That compares with 74.5% for national brands last year, down from 75.3% in 2022.
Related articles
Kate Hudson hits the stage to debut songs from her new album Glorious at star
Kate Hudson looked like a pro as she performed songs from her new album Glorious for the first time.2024-05-21China Continues Promoting Employment Around Graduation Season
Contact Us HomeNewsHighlightACWF NewsSocietyWom2024-05-21Zhejiang Makes Great Efforts to Protect Natural Environment, Traditional Culture
Contact Us HomeNewsHighlightACWF NewsSocietyWom2024-05-21E China's Datang Subdistrict of Zhuji, Largest Hosiery Production Base in World
Contact Us HomeNewsHighlightACWF NewsSocietyWom2024-05-21Ben Whishaw lights up the Croisette as he joins his co
Ben Whishaw was all smiles at the world premiere of Limonov: The Ballad at the 77th annual Cannes Fi2024-05-21Seeing Anxiety Philosophically
Contact Us HomeNewsHighlightACWF NewsSocietyWom2024-05-21
atest comment